Constance 24 Bag Campaign at Abu Dhabi Duty Free

Founded in 1837 by Thierry Hermès as a harness workshop in Paris, Hermès has evolved into one of the most prestigious luxury maisons in the world. Deeply rooted in craftsmanship, tradition, and refined aesthetics, Hermès has consistently remained synonymous with discretion, exclusivity, and artisanal excellence. Over the decades, the brand expanded from equestrian goods to leather bags, silk scarves, ready-to-wear, and more—each piece reflecting a timeless French elegance. With its commitment to handcraftsmanship and limited production, Hermès represents an enduring symbol of understated luxury.

Among the house’s most coveted creations is the Constance Bag, particularly the Constance 24, which strikes the perfect balance between elegance and utility. First designed in 1959 by Catherine Chaillet and named after her newborn daughter, the Constance is recognized for its structured silhouette, curved edges, and iconic “H” clasp closure. The number “24” refers to its size in centimeters—making it ideal for everyday sophistication without compromising on practicality.

One of the most recognizable elements of the Constance is the bold yet refined H-shaped clasp, which adds a distinctive and instantly recognizable Hermès touch. While classic colors like Gold, Etoupe, Noir, and Rouge H are timeless choices, seasonal hues and exotic materials—like crocodile or alligator—make each bag a rare and personal expression of style. The adjustable shoulder strap allows for versatile wear, from crossbody to shoulder carry, suiting both casual and formal looks.

The Constance 24 has become more than just a handbag—it is a piece of design history. Loved by style icons, collectors, and fashion enthusiasts worldwide, it remains one of Hermès’ “Holy Trinity” bags, alongside the Kelly and the Birkin. Its subtle sophistication, combined with rarity and craftsmanship, gives the Constance an aura of quiet prestige. For those who value timeless design, artisanal quality, and subtle luxury, the Constance 24 stands as a perfect embodiment of the Hermès spirit.