Senior Marketing Manager - BBW - UAE Job at Alshaya Group

Role Profile: 

As Senior Marketing Manager, you’ll partner closely with the Head of Marketing to bring Bath & Body Works’ iconic sensorial experiences to life across the UAE, KSA, and Kuwait.  

You’re a hands-on marketer who turns deep category and customer insight into impactful campaigns, activations, and loyalty-driving programs.  

You’ll own day-to-day execution along with a team of 6 across paid and organic channels, events, influencer partnerships, and CRM initiatives—ensuring every moment builds brand love and commercial impact. 
 


Key Responsibilities 
 
Insight & Planning 
• Mine market and consumer data (purchase behaviour, trends, competitive activity) to inform tactical marketing objectives. 
• Translate insights into detailed briefs, media plans, and activation roadmaps that support regional business goals. 
 


Paid & Organic Channels 
• Execute full-funnel paid media campaigns across Meta, Google, YouTube, TikTok, Snapchat, and regional publishers—optimizing for reach, engagement, and conversion. 
• Manage organic social calendars and content creation, ensuring on-brand, culturally relevant storytelling that drives engagement and follows. 
 


Events & Activations 
• Plan and manage in-store and pop-up activations, product drop events, and experiential partnerships. 
• Coordinate logistics, vendor partners, and on-site teams to deliver seamless guest experiences. 
 


Influencer & Partnerships 
• Source, negotiate, and collaborate with influencers and creators to produce authentic content that amplifies product launches and seasonal campaigns. 
• Track performance and ROI of all influencer initiatives. 
 


CRM & Loyalty 
• Support the loyalty program strategy: segment audiences, deploy email/SMS campaigns, and analyze member behaviour to drive retention and share-of-wallet. 
• Leverage customer data to personalize messaging and promotion cadence. 
 



Measurement & Reporting 
• Monitor campaign KPIs (awareness, traffic, conversion, loyalty metrics) and deliver weekly/monthly performance reports. 
• Partner with analytics teams to generate FFM insights and recommendations for optimization. 
 


Cross-Functional Collaboration 

• Work alongside merchandising, retail operations, and customer experience teams along with internal support functions to align marketing initiatives with product assortments and in-store priorities. 
• Ensure local execution adheres to global brand guidelines and leverages shared assets effectively. 
 



Qualifications & Experience 

• 5–7 years of marketing experience in beauty, lifestyle, or retail, with proven success in the GCC. 
• Strong track record managing multi-channel paid media and organic social programs. 
• Hands-on experience executing events, activations, and influencer campaigns. 
• Proficiency in leveraging 1st party data for CRM platforms, email/SMS marketing tools, and loyalty-driven tactics. 
• Excellent analytical skills with the ability to interpret data and generate actionable insights. 
• Collaborative mindset, with experience working across stakeholder groups and external agencies. 
• Fluent in English; Arabic proficiency is a plus. 
 



What Success Looks Like 

• Timely launch and optimization of full-funnel campaigns that meet or exceed KPIs. 
• Elevated brand presence via BHT in UAE, KSA, and Kuwait through memorable activations and social engagement. 
• Growth in loyalty transactional linkage, repeat purchase rates, and CRM-driven revenue. 
• Strong, data-backed recommendations that inform future strategy and drive continuous improvement. 

CORE CAPABILITIES THAT THIS GROUP SHOULD HAVE:  

• Strong leadership skills to envision and execute  

• Great Collaborators, will work and influence the organization by inspiring  

• Proactivity in spotting opportunities & efficiency  

• Passionate about getting things delivered on time  

WHAT WE REQUIRE  

• Someone who has defined and complex managed workflows for +8 years 

• Great collaboration skills across multiple functions & hierarchies 

• Previous traffic manager experience ideally at an agency would be an advantage 

• Ability to simplify processes and assertive in driving things forward 

• Has the ability to lead teams of 6+ colleagues