Senior Supervisor Job at Apparel Group

Job Description

Objective:

This position is responsible for supervising field sales operations and ensuring efficient distribution of Bisleri’s bottled water products—both 5-gallon and PET packs. The role ensures achievement of sales targets, market coverage, merchandising execution, and team performance in line with brand standards.

Key Responsibility:

• Supervise and support sales representatives and merchandisers across D2C, B2B, and retail segments.

• Monitor day-to-day operations, deliveries, and product placement across residential, HORECA, and retail locations.

• Build and maintain client relationships with households, offices, construction sites, and retail stores.

• Track sales performance, identify new business opportunities, and share competitor insights with Sales Managers.

• Ensure on-shelf visibility, planogram compliance, and promotional execution in retail outlets.

• Train sales staff on product knowledge, customer engagement, and route planning best practices.

• Coordinate with logistics and distribution partners for stock availability and route efficiency.

• Ensure all sales activities comply with trade, health, and safety regulations.

Desired Experience:

• Bachelor’s degree in Business, Sales, or a related field (or equivalent practical experience).

• Minimum 5 years of experience in bottled water or FMCG sales within the UAE market.

• Demonstrated ability to lead sales teams and deliver results across multiple locations.

• In-depth knowledge of consumer and retail landscape, especially in Dubai, Abu Dhabi, and Sharjah.

• Proficient in English; Arabic and Hindi are a plus.

• Experience with CRM tools and merchandising software is preferred.