HEMA store Arabian Center, Dubai, UAE


Discover HEMA: A Shopper's Paradise

Brand Overview

HEMA, originally founded in 1926 in Amsterdam, has grown into an internationally beloved retail chain known for its wide array of high-quality, affordable products. The brand's mission is to make daily life easier and more fun with practical, well-designed items. HEMA's product range spans various categories, including homeware, office supplies, clothing, cosmetics, and food, all characterized by their simplicity and modern design.

Signature Products

  1. Home Essentials: HEMA offers a variety of stylish and practical home goods. From kitchen utensils to storage solutions, each item reflects HEMA's commitment to quality and design. Their kitchenware, such as the durable non-stick frying pans and colorful silicone baking molds, are customer favorites.

  2. Stationery: Known for its quirky and vibrant designs, HEMA's stationery collection includes everything from notebooks and planners to pens and desk organizers. These products not only enhance productivity but also add a touch of fun to everyday tasks.

  3. Clothing and Accessories: HEMA’s clothing line features comfortable and trendy pieces for all ages. Their baby and kids' clothing are particularly popular for their durability and cute designs. Additionally, HEMA offers a range of accessories, including stylish scarves, hats, and socks.

  4. Cosmetics and Personal Care: HEMA's beauty products are celebrated for their affordability and quality. Their skincare line, which includes moisturizers, cleansers, and face masks, is designed to cater to various skin types. Makeup enthusiasts also appreciate HEMA’s wide range of cosmetics, from foundations to eye shadows, all packaged in chic, minimalist containers.

  5. Food and Groceries: HEMA’s food section is a treasure trove of delicious treats and pantry staples. The brand’s signature stroopwafels and Dutch licorice are must-tries, while their organic food range ensures healthy and tasty options for all.


Why Shop at HEMA?

  1. Quality and Affordability: HEMA prides itself on offering products that are not only stylish and functional but also affordable. This unique combination makes it accessible to a broad audience, allowing everyone to enjoy well-designed items without breaking the bank.

  2. Sustainable Choices: With a growing emphasis on sustainability, HEMA is committed to providing eco-friendly options. The brand’s sustainable product lines include organic cotton clothing, recycled plastic products, and biodegradable kitchenware, helping customers make environmentally conscious choices.

  3. Innovation and Design: HEMA’s products are known for their innovative design and practicality. The brand collaborates with talented designers to create items that are not only aesthetically pleasing but also serve a purpose, enhancing everyday life.

  4. Convenience: HEMA’s wide product range means that customers can find everything they need under one roof, whether shopping online or in-store. This convenience, coupled with excellent customer service, makes for a seamless shopping experience.

  5. Cultural Heritage: Rooted in Dutch heritage, HEMA offers a unique shopping experience that blends tradition with modernity. The brand’s commitment to its origins is reflected in its product designs and customer service philosophy.


HEMA stands out as a versatile and customer-friendly brand, offering an extensive range of products that cater to various needs and tastes. With its focus on quality, affordability, and sustainability, HEMA has become a go-to destination for shoppers seeking practical and stylish solutions for their everyday lives. Whether you're looking to spruce up your home, refresh your wardrobe, or indulge in some Dutch delicacies, HEMA is the place to be.

For more information and to explore their product range, visit HEMA’s official website. Happy shopping!



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