Senior Brand Trainer - Tory Burch, Middle East Job at Chalhoub

Job title: Senior Brand Trainer - Tory Burch, Middle East. Company: Chalhoub. Location: Dubai, UAE

What you'll be doing

At Chalhoub, we express the exceptional! Our Senior Brand Trainer is responsible for imparting knowledge and awareness of the Luxury Gifts or Fashion or Beauty category by using best training practices. Our Trainer will also research and localise materials on the category and brand, and in collaboration with Group L&D, will develop the training material to be delivered.
Our Senior Brand Trainer will support the front-liners with on-the-job learning, as well as with monitoring performance and training needs analysis.

Training Strategy & Planning

  • Develop and implement a yearly training strategy aligned with brand objectives, retail priorities, and business goals.

  • Identify training needs through performance analysis, business KPIs, and stakeholder input.

  • Collaborate with Chalhoub University to design and implement innovative training strategies and learning journeys.

Training Creation, Delivery & Follow-Up

  • Create and Deliver engaging and impactful training sessions (in-store, classroom, and digital).

  • Develop and implement follow-up strategies after training delivery to ensure knowledge retention and behavioral change.

  • Measure training effectiveness through assessments, feedback, and performance indicators.

  • Track progress against action plans and adjust training approaches as needed.

Team Performance & Coaching

  • Observe and analyze team performance on the shopfloor, assessing selling skills, customer experience, and brand standards.

  • Create specific, tailored action plans for individuals and teams based on performance gaps.

  • Provide ongoing coaching and feedback in partnership with store management.

  • Support managers in reinforcing training initiatives on the shopfloor.

Brand Collaboration

  • Collaborate closely with the brand to receive product knowledge, training tools.

  • Ensure training content is accurate, up-to-date, and aligned with brand guidelines.

  • Act as a key liaison between the brand, retail teams, and training stakeholders.

Market Awareness

  • Stay up to date with fashion trends, market developments, and competitor activities.

  • Integrate trend and fashion world insights into training content to enhance selling confidence and customer engagement.

Reporting & Continuous Improvement

  • Monitor training outcomes and provide regular reporting on performance improvement.

  • Share insights and recommendations to continuously improve training content and delivery methods.

What you’ll need to succeed

  • Experience within a store leadership role in Fashion retail or a Training role within fashion retail

  • Flexibility to travel. The role will be based in-stores with the UAE and require travel time across the stores in the middle east.

What we can offer you  

With us, you will turn your aspirations into reality.  We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.  

We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.  

We Invite All Applicants to Apply

It Takes Diversity Of Thought, Culture, Background, Differing Abilities and Perspectives to truly Inspire, Exhilarate and Delight our customers. At Chalhoub Group, we are committed to inclusion and diversity.

We welcome all applicants to apply and be part of our exciting future. We ensure equal opportunity for all our applicants without regard to gender, age, race, religion, national origin or disability status.

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