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New Era

New Era store City Centre Deira, Dubai, UAE

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New Era Cap: A Legacy of Innovation and Style

Brand Details:

New Era Cap, established in 1920, is a globally recognized leader in headwear design and manufacturing. The company was founded by Ehrhardt Koch in Buffalo, New York, and has since grown into an iconic brand known for its high-quality caps and sports apparel. With over a century of experience, New Era has become synonymous with craftsmanship, innovation, and authenticity. The brand's deep-rooted connection to sports, particularly Major League Baseball (MLB), has cemented its place in the fashion and athletic worlds.


New Era's journey began with the creation of fashionable Gatsby-style caps, but it wasn't until 1934 that they introduced their first professional baseball cap for the Cleveland Indians. This move marked the beginning of a long-standing relationship with baseball, culminating in the creation of the iconic 59FIFTY fitted cap in 1954. Today, New Era is the official on-field cap for MLB and has expanded its influence into other major sports leagues, including the National Football League (NFL) and the National Basketball Association (NBA).


Signature Products:

  1. 59FIFTY Fitted Cap: Known as the "true fitted" cap, the 59FIFTY is New Era's flagship product. It features a structured crown, flat visor, and a fitted design that provides a sleek, comfortable fit. Available in a wide range of team logos and colorways, the 59FIFTY is a staple for sports fans and fashion enthusiasts alike.

  2. 9FIFTY Snapback Cap: Combining classic style with modern appeal, the 9FIFTY snapback cap offers an adjustable fit with a high structured crown and a flat visor. It is popular for its versatility and contemporary look.

  3. 9TWENTY Adjustable Cap: This unstructured, relaxed-fit cap with an adjustable strapback closure offers a more casual and comfortable feel. The 9TWENTY is perfect for those who prefer a laid-back style.

  4. 39THIRTY Stretch Fit Cap: Featuring a curved visor and a stretch-fit design, the 39THIRTY cap offers a snug and flexible fit. It is designed for active lifestyles and provides a sporty, dynamic look.

  5. Knit Beanies and Winter Hats: Beyond baseball caps, New Era's collection of knit beanies and winter hats combine warmth and style. These products often feature team logos, making them ideal for cold-weather sports fans.

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Why Shop at New Era Cap:

  1. Heritage and Authenticity: New Era's rich history and deep connection to sports make it a trusted and authentic brand. Their products are not only stylish but also carry a legacy of quality and innovation.

  2. Diverse Product Range: Whether you're a sports enthusiast, a fashion-forward individual, or someone looking for comfortable and stylish headwear, New Era has something for everyone. Their extensive range of caps, beanies, and apparel ensures that you can find the perfect fit for your personal style.

  3. Customization and Exclusivity: New Era offers unique customization options, allowing you to create personalized caps that reflect your individuality. Additionally, their collaborations with artists, designers, and cultural icons result in exclusive collections that stand out in the market.

  4. Quality and Craftsmanship: With over 100 years of experience, New Era is renowned for its superior craftsmanship and attention to detail. Their commitment to quality ensures that each product is durable, comfortable, and stylish.

  5. Official Sports Apparel: As the official on-field cap for MLB and a partner of the NFL, NBA, and other major sports leagues, New Era provides fans with the same high-quality headwear worn by their favorite athletes. This connection to professional sports adds an extra layer of prestige and desirability to their products.

  6. Global Recognition: New Era's caps are worn by people all over the world, from professional athletes to celebrities and everyday individuals. The brand's global presence and influence make it a go-to choice for headwear.

Shopping at New Era Cap means embracing a century-old tradition of excellence and innovation. Whether you're looking to support your favorite sports team, make a fashion statement, or simply find a comfortable and stylish cap, New Era offers unparalleled quality and style.

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