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Under Armour

Under Armour store City Centre Fujairah, Fujairah, UAE

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Under Armour: Performance-Driven Innovation


Brand Details:

Under Armour, founded in 1996 by Kevin Plank, is a global leader in sportswear and athletic accessories. The brand started with a single mission: to make athletes better through passion, design, and the relentless pursuit of innovation. Headquartered in Baltimore, Maryland, Under Armour has grown into a household name, recognized for its cutting-edge technology and commitment to performance-enhancing gear. The brand caters to a wide range of sports and fitness activities, including running, training, basketball, and more, providing athletes with the gear they need to achieve their best.


Signature Products:

  1. UA HOVR™ Running Shoes: Known for their energy return and zero-gravity feel, the UA HOVR™ running shoes provide unparalleled comfort and support for runners of all levels. The cushioning technology reduces impact, helping athletes go further, faster.

  2. HeatGear® Apparel: This line includes lightweight, moisture-wicking clothing designed to keep athletes cool and dry, even in the most intense conditions. HeatGear® is perfect for high-performance training and competitive sports.

  3. ColdGear® Apparel: Engineered for cold weather, ColdGear® apparel keeps athletes warm without the bulk. The dual-layer fabric traps heat and wicks sweat, ensuring optimal performance in low temperatures.

  4. UA RUSH™ Collection: Infused with minerals, UA RUSH™ fabric absorbs the energy your body emits and reflects it back into your tissues and muscles, improving endurance and strength. This collection includes a variety of training gear designed to enhance performance.

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Why Shop at Under Armour:

  1. Innovative Technology: Under Armour is at the forefront of sportswear innovation, constantly developing new technologies to improve athletic performance. From moisture-wicking fabrics to energy-returning footwear, every product is designed with the athlete in mind.

  2. Performance Focused: Under Armour’s commitment to making athletes better is evident in every piece of gear. Whether you’re a professional athlete or a fitness enthusiast, Under Armour provides high-quality, performance-enhancing products that help you reach your goals.

  3. Wide Range of Products: The brand offers a comprehensive range of apparel, footwear, and accessories for men, women, and youth. This ensures that everyone, regardless of their sport or fitness level, can find the perfect gear to support their journey.

  4. Sustainability Efforts: Under Armour is dedicated to sustainability, working to reduce its environmental footprint through responsible sourcing, eco-friendly materials, and efficient manufacturing processes. This commitment ensures that you can shop with confidence, knowing that your purchase supports a brand that cares about the planet.

  5. Community and Support: Under Armour is more than just a brand; it’s a community. Through various initiatives and partnerships, Under Armour supports athletes at all levels, providing resources, training, and inspiration to help them succeed.


Under Armour continues to revolutionize the sportswear industry with its relentless pursuit of innovation and excellence. Whether you’re looking for the latest in performance technology or simply seeking high-quality, stylish athletic wear, Under Armour offers the perfect blend of function and fashion to meet your needs.

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