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Centrepoint · Shop · #1308

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Centrepoint Shop at Deerfields Mall

Open today 10:00–22:00

Visit Centrepoint at Deerfields Mall in Abu Dhabi, UAE. Ground floor. Open today 10:00–22:00. View address, directions, and full shop details. Visit the Deerfields Mall company page for more jobs, shops, and campaigns.

History and Heritage

Centrepoint was launched in 2005 as a pioneering retail concept under the Landmark Group, one of the largest retail and hospitality conglomerates in the Middle East. The idea was to consolidate four distinct brands—Babyshop, Splash, Shoe Mart, and Lifestyle—under one umbrella to offer a unified family shopping experience. Over the years, Centrepoint has grown into a prominent household name across the GCC region, offering a wide assortment of products across fashion, beauty, home, and child categories.

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Features of the Brand Collections

Centrepoint’s collections are designed with a strong focus on accessibility, style, and diversity. It brings together a blend of fashion-forward pieces, practical everyday essentials, and lifestyle-driven designs. The brand regularly updates its offerings to reflect seasonal trends and consumer needs, making it a one-stop destination for modern, budget-conscious families. Collections are often curated to reflect a balance between contemporary global influences and regional sensibilities.

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Sortiment and Brand Structure

Centrepoint houses four core retail brands under one roof:

  • Splash, offering trendy fashion for men, women, and teens

  • Babyshop, specializing in maternity, babywear, and kids’ essentials

  • Shoe Mart, with footwear and accessories for all age groups

  • Lifestyle, featuring beauty, personal care, home décor, and accessories

This multi-brand structure allows Centrepoint to cover a vast range of categories, from clothing and cosmetics to furniture and toys, appealing to a wide and varied demographic.


Colors and Visual Identity

Centrepoint’s branding features bold and vibrant colors, with a distinctive circular logo that symbolizes unity and inclusiveness. Store interiors are bright, inviting, and designed for easy navigation between the different sections. The visual identity reinforces its family-oriented and youthful positioning.

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Additional Information

Centrepoint continues to expand across the Middle East, North Africa, and Asia, offering both in-store and online shopping experiences. Sustainability and community involvement have increasingly become part of its core values, with initiatives aimed at reducing waste and supporting local causes. Its evolution from a retail concept to a lifestyle brand underscores its lasting impact on regional retail culture.