Centrepoint Store at Deerfields Mall
Plan Your Visit to Centrepoint store at the Deerfields Mall, Abu Dhabi, UAE. View opening hours, address, directions, and full store details.
History and Heritage
Centrepoint was launched in 2005 as a pioneering retail concept under the Landmark Group, one of the largest retail and hospitality conglomerates in the Middle East. The idea was to consolidate four distinct brands—Babyshop, Splash, Shoe Mart, and Lifestyle—under one umbrella to offer a unified family shopping experience. Over the years, Centrepoint has grown into a prominent household name across the GCC region, offering a wide assortment of products across fashion, beauty, home, and child categories.
Features of the Brand Collections
Centrepoint’s collections are designed with a strong focus on accessibility, style, and diversity. It brings together a blend of fashion-forward pieces, practical everyday essentials, and lifestyle-driven designs. The brand regularly updates its offerings to reflect seasonal trends and consumer needs, making it a one-stop destination for modern, budget-conscious families. Collections are often curated to reflect a balance between contemporary global influences and regional sensibilities.
Sortiment and Brand Structure
Centrepoint houses four core retail brands under one roof:
Splash, offering trendy fashion for men, women, and teens
Babyshop, specializing in maternity, babywear, and kids’ essentials
Shoe Mart, with footwear and accessories for all age groups
Lifestyle, featuring beauty, personal care, home décor, and accessories
This multi-brand structure allows Centrepoint to cover a vast range of categories, from clothing and cosmetics to furniture and toys, appealing to a wide and varied demographic.
Colors and Visual Identity
Centrepoint’s branding features bold and vibrant colors, with a distinctive circular logo that symbolizes unity and inclusiveness. Store interiors are bright, inviting, and designed for easy navigation between the different sections. The visual identity reinforces its family-oriented and youthful positioning.
Additional Information
Centrepoint continues to expand across the Middle East, North Africa, and Asia, offering both in-store and online shopping experiences. Sustainability and community involvement have increasingly become part of its core values, with initiatives aimed at reducing waste and supporting local causes. Its evolution from a retail concept to a lifestyle brand underscores its lasting impact on regional retail culture.
