Under Armour
Under Armour store Dubai Outlet Mall, Dubai, UAE
Under Armour: Elevating Performance with Cutting-Edge Innovation
Brand Details
Under Armour, founded in 1996 by Kevin Plank, a former University of Maryland football player, is a pioneering American sportswear and casual apparel company. The brand was born out of Plank's quest to create a superior moisture-wicking T-shirt, and since then, it has grown into a global leader in performance apparel, footwear, and accessories. Headquartered in Baltimore, Maryland, Under Armour is renowned for its relentless commitment to innovation, aiming to empower athletes of all levels to achieve their best.
Under Armour's mission, "to make all athletes better through passion, design, and the relentless pursuit of innovation," reflects its core values. The brand emphasizes performance-driven products designed to keep athletes cool, dry, and light throughout the game, practice, or workout.
Signature Products
Under Armour's product lineup is a testament to its dedication to innovation and performance. Here are some of its standout offerings:
UA HOVR™ Shoes: These shoes feature Under Armour's HOVR™ cushioning technology, providing a 'zero-gravity feel' to maintain energy return and reduce impact. The UA HOVR™ Phantom 2 and UA HOVR™ Infinite 3 are popular choices for runners looking for comfort and responsiveness.
UA HeatGear® and ColdGear® Apparel: Under Armour's HeatGear® technology is designed to keep athletes cool and dry in hot conditions, while ColdGear® is engineered to keep them warm without adding bulk in cold weather. These innovative fabrics regulate body temperature and enhance performance.
UA RUSH™ and UA RECOVER™: UA RUSH™ gear is infused with minerals that absorb body heat and reflect it back as infrared energy, promoting increased endurance and strength. UA RECOVER™ products feature fabrics that help the body recover faster, reducing muscle fatigue and soreness.
UA Project Rock Collection: In collaboration with Dwayne "The Rock" Johnson, this collection includes high-performance gear and footwear designed to motivate and support athletes in their training.
UA Storm Technology: This technology is featured in their outerwear and bags, making them water-resistant and perfect for athletes who need to perform in all weather conditions.
Why Shop at Under Armour?
Innovation and Performance: Under Armour is synonymous with cutting-edge technology that enhances athletic performance. From moisture-wicking fabrics to energy-returning shoes, every product is designed to help you achieve your best.
Versatility and Style: Whether you're hitting the gym, going for a run, or simply running errands, Under Armour offers a wide range of stylish and functional apparel. Their designs blend performance with everyday wear, making it easy to transition from workout to casual settings.
Comfort and Durability: Under Armour products are crafted with high-quality materials that ensure comfort and durability. Their gear stands up to the rigors of intense training sessions and regular wear, providing long-lasting performance.
Community and Inspiration: Under Armour isn't just about products; it's about fostering a community of athletes who inspire and support each other. Their collaborations with athletes like Stephen Curry and The Rock bring motivational energy to their collections, encouraging you to push your limits.
Sustainability Efforts: Under Armour is committed to sustainability, with initiatives aimed at reducing their environmental impact. They are continuously working to improve their supply chain and use more sustainable materials in their products.
New Arrivals and Innovations: The Under Armour website's "New Arrivals" section is a treasure trove of the latest innovations and trends. Staying up-to-date with their new releases means you'll always have access to the freshest gear designed to elevate your performance.
In conclusion, Under Armour is more than a brand; it's a lifestyle that champions innovation, performance, and community. Shopping at Under Armour means investing in high-quality, cutting-edge gear that not only enhances your athletic performance but also fits seamlessly into your daily life. So, whether you're a seasoned athlete or just starting your fitness journey, Under Armour has the perfect gear to help you reach your goals. Embrace the spirit of innovation and join the Under Armour community today!