Trade Marketing Executive Job at GMG Group

Who we are:

GMG is a global well-being company retailing, distributing, and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties, and logistics sectors.

Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world's most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, and Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sita's, and McCain.

Job Summary:

GMG is seeking a proactive and detail-oriented Retail Brand Marketing Executive to lead the execution of retail brand marketing activities. This role plays a key part in bringing our brand concepts to life—tailored to customer preferences and store formats—through seasonal campaigns, product launches, and impactful in-store marketing initiatives.

The ideal candidate will have strong experience in collaborating with marketing production agencies, managing trade marketing activities, and delivering premium in-store and brand experiences.

Key Responsibilities:

Campaign Execution & Tracking

• Plan and execute seasonal brand campaigns, updates, and sale launches across GCC stores in line with the overall marketing strategy.

• Ensure timely execution of marketing initiatives within approved budgets, timelines, and performance expectations.

• Track campaign performance and deliver detailed recap reports for all activations.

Retail & Store-Level Execution

• Drive flawless in-store execution of branding and marketing initiatives.

• Conduct regular store visits to audit branding elements and take corrective action where required.

• Ensure strong alignment with door formats, seasonal priorities, and product availability.

Cross-Functional Collaboration

• Work closely with Operations, Brand, Product/Buying, and Visual Merchandising teams to ensure seamless execution.

• Coordinate with suppliers and vendors to ensure on-time and cost-effective delivery of marketing materials.

• Communicate seasonal brand narratives clearly and consistently across stores.

Planning & Project Management

• Support planning, execution, recapitulation, and ongoing optimization of retail marketing projects.

• Manage multiple initiatives simultaneously while maintaining attention to detail.

Qualifications and Skills

Education:

• Bachelor’s degree in Marketing, Business Administration, or a related field.

Experience:

• Minimum 3 years of retail or trade marketing experience, preferably within the GCC region.

• Demonstrated experience managing marketing production agencies and overseeing end-to-end production of branding materials.

Skills:

• Proficient in MS Office (Excel, PowerPoint, Word).

• Strong understanding of production processes, material types, and costing.

• Expertise in trade marketing, store layouts, POP executions, and promotional campaigns.

• Excellent supplier management, negotiation, and time management skills.

• High attention to detail with a focus on delivering top-quality marketing executions.