Trade Marketing Executive Job at GMG Group
Job title: Trade Marketing Executive. Company: GMG Group. Location: Dubai, UAE
Who we are:
GMG is a global well-being company retailing, distributing, and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties, and logistics sectors.
Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world's most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, and Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sita's, and McCain.
Job Summary:
GMG is seeking a proactive and detail-oriented Retail Brand Marketing Executive to lead the execution of retail brand marketing activities. This role plays a key part in bringing our brand concepts to life—tailored to customer preferences and store formats—through seasonal campaigns, product launches, and impactful in-store marketing initiatives.
The ideal candidate will have strong experience in collaborating with marketing production agencies, managing trade marketing activities, and delivering premium in-store and brand experiences.
Key Responsibilities:
Campaign Execution & Tracking
Plan and execute seasonal brand campaigns, updates, and sale launches across GCC stores in line with the overall marketing strategy.
Ensure timely execution of marketing initiatives within approved budgets, timelines, and performance expectations.
Track campaign performance and deliver detailed recap reports for all activations.
Retail & Store-Level Execution
Drive flawless in-store execution of branding and marketing initiatives.
Conduct regular store visits to audit branding elements and take corrective action where required.
Ensure strong alignment with door formats, seasonal priorities, and product availability.
Cross-Functional Collaboration
Work closely with Operations, Brand, Product/Buying, and Visual Merchandising teams to ensure seamless execution.
Coordinate with suppliers and vendors to ensure on-time and cost-effective delivery of marketing materials.
Communicate seasonal brand narratives clearly and consistently across stores.
Planning & Project Management
Support planning, execution, recapitulation, and ongoing optimization of retail marketing projects.
Manage multiple initiatives simultaneously while maintaining attention to detail.
Qualifications and Skills
Education:
Bachelor’s degree in Marketing, Business Administration, or a related field.
Experience:
Minimum 3 years of retail or trade marketing experience, preferably within the GCC region.
Demonstrated experience managing marketing production agencies and overseeing end-to-end production of branding materials.
Skills:
Proficient in MS Office (Excel, PowerPoint, Word).
Strong understanding of production processes, material types, and costing.
Expertise in trade marketing, store layouts, POP executions, and promotional campaigns.
Excellent supplier management, negotiation, and time management skills.
High attention to detail with a focus on delivering top-quality marketing executions.
