eCommerce Marketing Manager Job at Huda Beauty

Job title: eCommerce Marketing Manager. Company: Huda Beauty. Location: Dubai, UAE

Essential Duties and Responsibilities:

eCommerce Strategy & Trading Calendar

Own the eCommerce trading calendar, ensuring all product launches, campaigns, and promotions are planned and executed in line with business objectives.
Align cross-functional teams (Creative, Paid Media, CRM, Merchandising, Operations) to deliver seamless go-to-market campaigns.

Revenue & Performance Management

Monitor daily, weekly, and monthly sales KPIs including traffic, conversion, and average order value (AOV)
Provide insights and recommendations to optimize performance and achieve revenue and profitability targets.

Team Leadership & Development

Manage and mentor the eCommerce Assistant, delegating operational tasks (POs, vendor onboarding, reconciliations, QA, reporting).
Foster a high-performance culture by setting clear priorities, ensuring timely execution, and supporting professional growth.

Website Experience & Optimization

Oversee onsite merchandising, promotional setup, and customer journey enhancements.
Partner with developers to resolve bugs and implement UX improvements, ensuring a seamless shopping experience.

Social Commerce & Affiliate Strategy

Lead the growth of social commerce channels, with a focus on TikTok Shop, TikTok Affiliates, and live shopping opportunities.
Develop and execute strategies to maximize sales through influencer partnerships, affiliate networks, and live commerce activations.

Cross-Functional Collaboration

Serve as the key link between the Director of eCommerce Marketing and internal teams.
Collaborate with Finance, Operations, and Logistics to align on stock, pricing, tax, and fulfillment requirements.
Provide direction on product/prop requirements for photoshoots and creative campaigns.

Analytics & Reporting

Deliver regular performance reports to the Director of eCommerce Marketing, highlighting successes, risks, and opportunities.
Leverage tools such as GA4, Shopify analytics, and CRM data to support decision-making.

Vendor & Tool Management

Provide leadership input into vendor selection, onboarding, and contract reviews.
Partner with the Assistant to ensure all new vendors and tools are vetted, onboarded, and integrated seamlessly.

Innovation & Continuous Improvement

Identify and implement best practices in eCommerce and digital marketing.
Continuously optimize internal processes, working methods, and customer-facing initiatives to improve efficiency and impact.

4–6 years' experience in eCommerce, digital marketing, or online trading, preferably in retail, beauty, or FMCG.

Proven ability to manage revenue growth, campaign execution, and digital performance optimization.
Strong leadership and team management experience with the ability to coach.
Proficiency with Shopify (or similar CMS), GA4, CRM platforms (e.g. Klaviyo), and marketing/trading tools.
Commercially savvy with strong analytical, reporting, and problem-solving skills.
Excellent communication and collaboration abilities, with experience influencing cross-functional teams.
Highly organized, proactive, and adaptable, with a track record of managing multiple priorities.