Senior Manager - DPC Business Analytics (GCC)

PURPOSE AND RELEVANCE TO ORGANIZATION

  • BUILD AND LEAD THEDIGITAL BUSINESS PERFORMANCE ANALYTICSfunction within the EM Digital Partner Commerce organization
  • BE RESPONSIBLE FOR DELIVERINGCUTTING EDGE ANALYTICS SERVICESto all cluster stakeholders, enabling them to take quantitatively based decisions
  • Act as local “CENTRE OF EXPERTISE”within DPC for all analytics related topics and drive the implementation of analytics tools across the organization

RESPONSIBILITIES

  • Prepare DATA ANALYSIS FOR ACCOUNT AND CLUSTER DPC TEAMSbased on Global DPC Business Analytics framework for (exemplary analytics areas may include but are not limited to):
    • DIGITAL SALES PERFORMANCEanalysis & insights reporting
    • DIGITAL WEB PERFORMANCE  analysis & insights reporting
    • DIGITAL ACCOUNT DIAGNOSTICS
    • MARKETING CAMPAIGN ANALYSISand optimization
    • RANGE ANALYSIS& quantitative ASSORTMENT OPTIMIZATION
    • Paid and organic ON-SITE SEARCH ANALYSIS & OPTIMIZATION
    • Translate analyses into engaging, actionable and easy to digest insights
    • Implement global INITIATIVE TESTING AND TRACKING SOLUTIONS
  • Consult across market DPC and account teams in driving consistent language, insight generation and utilization towards business optimization and development
  • Accountable for MARKET DATA SOURCING AND MANAGEMENT
  • MARKET POINT OF CONTACTfor all key external stakeholders (eCom digital analytics, Market finance, etc.)
  • Work with Global DPC business analytics to input local insights and business reality, improve REPORTING STRUCTURESand distil BEST PRACTICESacross markets
  • Input ACCOUNT SPECIFIC INSIGHTSto global DPC Business analytics
  • Input to and consult - MARKET ACCOUNT DIGITAL JOINT BUSINESS PLAN

 QUALIFICATIONS

  • A broad and deep experience in different fields of digital measurement tools and measurement platforms for web analytics, mobile, paid media, social, sentiment, SEO, etc.
  • Experience in eCommerce environment
  • Experience with BI, Financial, Merchandising processes, tools and KPIs (preferably Adobe etc.)
  • Profound experience with data and visualization techniques.
  • Experience with B2B sales data
  • Relevant tertiary qualification

 

KEY CONTACTS

  • Global DPC Business Analytics team
  • Cluster Digital Activation and media teams
  • Cluster KA teams & CTC Teams
  • Cluster and EM DBC Analytics Lead
  • EM Sales Finance teams

 

SKILLS AND ABILITIES:

 

  • A Growth and a Digital mindset
  • Strong interpersonal skills: Very good communications and negotiating abilities as well as high presentation, relationship management and facilitation skills
  • High degree of commercial and business acumen knowledge
  • Strong decision taking and determination and shows high initiative and pragmatism to the business.
  • Confident with web analytics and digital metrics


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Published: 04/28/2020

Location: Dubai

Job Type: Full Time
Category: Sales & Wholesale







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