Trench Coat Campaign at Mall of the Emirates

Founded in 1856 by Thomas Burberry, the Burberry brand is a timeless symbol of British luxury, craftsmanship, and innovation. Originally conceived to create outerwear that could withstand the harsh British weather, Burberry quickly gained a reputation for high-quality garments and pioneering fabrics. The invention of gabardine in 1879—an innovative, waterproof yet breathable fabric—marked a turning point, setting the brand apart from its competitors.

Burberry’s commitment to heritage and modernity has earned it a place at the heart of fashion history. Over the decades, the brand has outfitted polar explorers, World War I officers, Hollywood stars, and fashion icons alike. Its signature check pattern, introduced in the 1920s, has become one of the most recognizable trademarks in the world.

Few garments have achieved the status and global appeal of the Burberry Trench Coat. Designed initially for British army officers during World War I, the trench coat was built for utility—with features like storm flaps, epaulettes, and a D-ring belt for carrying military gear. Yet over the years, it has transcended its military roots to become a symbol of sophistication, versatility, and enduring style.

Crafted from Burberry’s exclusive gabardine fabric, today’s trench coats are available in a range of lengths, colors, and finishes. From the classic Kensington and Chelsea cuts to seasonal reinterpretations in leather, silk, or updated silhouettes, each piece is a masterclass in tailoring and detail. The inside often reveals the iconic Burberry check lining—a discreet hallmark of the brand’s British heritage.

Whether styled casually with denim or paired with eveningwear, the Burberry trench coat remains one of fashion’s most adaptable staples. Its clean lines, double-breasted front, and belted waist flatter every figure and exude understated elegance. It’s as practical as it is stylish—resistant to rain and wind, and made to last a lifetime.

In recent years, Burberry has continued to innovate under the creative direction of designers like Riccardo Tisci and Daniel Lee, reimagining the trench for new generations while preserving its historic essence. With an ongoing commitment to sustainability and craftsmanship, every Burberry trench coat is a nod to tradition—and a statement of modern luxury.