RADO Store at Marina Mall

RADO is a Swiss watchmaking brand known for innovation, durability, and sleek design. Founded in 1917 as Schlup & Co. in Lengnau, Switzerland, the company evolved into RADO in the 1950s, soon distinguishing itself with pioneering materials and futuristic aesthetics.

Over the decades, RADO built a legacy around pushing boundaries in traditional watchmaking, notably becoming one of the first to experiment with scratch-resistant surfaces and ceramic cases.

RADO is particularly renowned for its commitment to material science. The brand introduced the first scratch-resistant watch in 1962, setting a new standard in the industry.

Since then, it has remained synonymous with high-tech ceramics, plasma-treated finishes, and minimalist design. RADO watches often combine technology with understated elegance, positioning the brand at the intersection of form and function.

The RADO lineup is organized into several distinct collections, each reflecting a different aspect of the brand’s DNA. Some focus on ultralight ceramic builds, others on clean lines or bold contemporary styling.

The collections span from refined everyday timepieces to expressive and architectural styles, maintaining RADO’s balance of Swiss precision and modern design. Across the range, one finds both classic mechanical movements and advanced quartz technologies.

A defining trait of RADO watches is their use of monochromatic tones and futuristic sheen. Polished blacks, plasma greys, snow whites, and metallic neutrals dominate the palette, enhanced by matte finishes or high-gloss ceramics. The designs are often minimalist, with clean dials and fluid silhouettes that emphasize comfort and elegance.

RADO has long been associated with design excellence, receiving numerous international awards for aesthetics and innovation. The brand is especially appreciated by those who value modern sophistication and wearability. Its timepieces have become icons in the world of contemporary design, often featured in art and design exhibitions and supported through partnerships with creative industries.

Durability, comfort, and resistance to wear define the brand’s technical achievements. Lightweight materials, hypoallergenic finishes, and seamless construction make RADO watches suitable for long-term use without compromising style.
The brand also places importance on sustainability, gradually incorporating responsible practices in manufacturing and materials.