Noora Shawqi Shop at Noora Shawqi

Noora Shawqi is a Dubai-based fine jewellery brand founded in 2018 by designer and creative director Noora Shawqi. Her passion for jewellery began earlier through social media, where she shared her appreciation for pieces from regional and international jewellers. She later developed her expertise through professional gemological studies, including Diamond Graduate certification from the Gemological Institute of America and qualifications in diamond grading and digital jewellery design. Travel became a central source of inspiration for the brand, shaping collections that translate cultural experiences, architecture and destinations into contemporary jewellery. The brand’s fine jewellery is primarily made in Dubai in collaboration with skilled artisans.

Noora Shawqi is recognised for modern elegance, feminine silhouettes, clean lines and distinctive statement designs. Its jewellery combines refined craftsmanship with meaningful references to different cultures and destinations. The aesthetic balances contemporary luxury with playful colour, allowing pieces to work as everyday companions as well as for special occasions.

The brand is particularly known for distinctive statement jewellery, mosaic-inspired designs, colourful gemstones and travel-led storytelling. Its pieces are designed to express individuality and confidence while retaining a timeless sense of elegance. The use of cultural references and destination-inspired details gives the collections a recognisable identity within contemporary fine jewellery.

Noora Shawqi works primarily with yellow, white and rose gold, complemented by diamonds, enamel, mother of pearl and a wide selection of coloured gemstones. Materials represented across the collections include emeralds, sapphires, rubies, turquoise, tourmaline, amethyst, aquamarine, citrine, garnet and peridot. This combination of precious metals and vibrant stones creates a palette ranging from understated neutrals to expressive multicoloured designs.