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Asics

Asics store Reem Mall, Abu Dhabi, UAE

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ASICS: Performance-Driven Footwear and Apparel for Athletes


Brand Overview:


ASICS is a renowned global sportswear company known for its high-performance athletic footwear, apparel, and accessories. Founded in 1949 in Japan by Kihachiro Onitsuka, ASICS stands for the Latin phrase “Anima Sana In Corpore Sano,” which translates to “A Sound Mind in a Sound Body.” This philosophy is at the core of the brand, emphasizing the importance of physical health and mental well-being through sport and exercise. ASICS has become a trusted name in the sports industry, particularly for runners and athletes seeking top-tier performance gear.


ASICS has a rich history of innovation in sports technology, with a strong focus on research and development. Its products are designed to enhance athletic performance while minimizing the risk of injury, making them a popular choice among professional athletes and fitness enthusiasts alike.


Signature Products:

  1. Running Shoes:

    • ASICS is most famous for its running shoes, designed to provide exceptional support, cushioning, and durability. Key models like the Gel-Nimbus, Gel-Kayano, and Gel-Cumulus have earned a reputation for delivering high performance in terms of comfort and stability. The brand’s GEL™ technology is a signature feature that offers superior shock absorption, making ASICS shoes particularly popular among long-distance runners.

  2. Sports Footwear:

    • Beyond running, ASICS produces specialized footwear for various sports, including tennis, volleyball, wrestling, and trail running. These shoes are crafted with sport-specific features such as enhanced grip, support, and durability to meet the needs of athletes across different disciplines. The Court FF series for tennis, for example, is highly regarded for its stability and speed on the court.

  3. Apparel:

    • ASICS also offers a wide range of sports apparel for men and women, including running shorts, compression tights, jackets, and performance tops. The apparel line focuses on moisture-wicking fabrics, breathability, and flexibility to ensure comfort and enhanced performance during training and competition. Items like the Lite-Show collection are particularly popular for runners, featuring reflective details for visibility in low-light conditions.

  4. Trail Running Gear:

    • For off-road enthusiasts, ASICS offers trail running shoes such as the ASICS Gel-Trabuco series, designed for rugged terrains. These shoes feature enhanced traction, stability, and protection from harsh environments, making them a favorite among trail runners. ASICS also produces durable outdoor clothing and accessories to complement their trail running footwear.

  5. Compression Gear:

    • ASICS’ compression gear, including tights, sleeves, and tops, is designed to support muscles during intense activity and improve circulation. This helps reduce fatigue and speed up recovery times, making the brand a go-to for athletes seeking performance-enhancing apparel.

  6. Kids’ Footwear:

    • ASICS also caters to younger athletes with its kids’ footwear collection, which includes running and sports shoes designed to provide comfort and support during physical activities. These shoes feature child-specific designs, ensuring that growing feet are protected during sports and play.

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Reasons to Shop at ASICS:

  1. Technologically Advanced Footwear:

    • ASICS is at the forefront of footwear technology, using innovations like GEL™ cushioning, FlyteFoam™ midsole technology, and DuoMax™ support to create shoes that enhance athletic performance while providing unmatched comfort. Runners, in particular, benefit from the brand’s continual advancements in reducing weight, improving bounce, and offering superior shock absorption.

  2. Focused on Injury Prevention:

    • One of the hallmarks of ASICS’ product design is its focus on injury prevention. Through extensive research at the ASICS Institute of Sport Science, the brand develops footwear that promotes proper foot alignment, reduces strain on joints, and offers enhanced stability, helping athletes avoid common sports-related injuries.

  3. Wide Range of Sports Gear:

    • ASICS offers products across multiple sports disciplines, making it a one-stop-shop for athletes from various backgrounds. Whether you’re a runner, tennis player, or trail enthusiast, ASICS has specialized footwear and apparel tailored to your needs, ensuring optimal performance no matter the activity.

  4. Commitment to Comfort and Fit:

    • ASICS is known for its attention to fit and comfort, offering a range of shoe models that cater to different foot shapes and arch types. With options for neutral runners, overpronators, and underpronators, the brand ensures that every athlete can find footwear that offers the right balance of support and comfort.

  5. Durability and Quality:

    • ASICS shoes and apparel are made to last. The brand uses high-quality materials and advanced manufacturing techniques to ensure durability, even under the most demanding conditions. This makes ASICS products a reliable investment for serious athletes looking for long-lasting performance gear.

  6. Sustainability Efforts:

    • ASICS is increasingly focused on sustainability, incorporating recycled materials into its product lines and reducing its environmental footprint. The brand has committed to reducing carbon emissions and is working towards creating eco-friendly products without compromising on performance or quality.

  7. Appeal to Casual and Professional Athletes:

    • While ASICS is favored by professional athletes, it is also a top choice for casual fitness enthusiasts. The brand’s broad product range and varying price points ensure that it appeals to everyone from competitive runners to those just starting their fitness journey.

  8. Global Availability and Trust:

    • ASICS has a strong global presence, with retail stores, authorized dealers, and a robust online shopping platform. The brand’s trustworthiness and long-standing reputation make it a go-to option for athletes around the world, known for delivering consistent performance and quality.

In Conclusion:

ASICS is a premier brand for athletes seeking high-performance footwear and apparel. With a focus on innovation, comfort, and injury prevention, ASICS continues to be a top choice for runners, tennis players, trail runners, and fitness enthusiasts worldwide. Whether you're looking for technologically advanced running shoes or durable sportswear, ASICS provides products that meet the highest standards of quality, durability, and style, all while promoting a sound mind and body.

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