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Nayomi

Nayomi store Reem Mall, Abu Dhabi, UAE

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Nayomi


Brand Details:

Nayomi, established in 1992, is a leading lingerie and nightwear brand in the Middle East known for its luxurious and feminine designs. Founded in Saudi Arabia, Nayomi quickly gained popularity for its elegant and high-quality products, which are designed to make women feel both comfortable and glamorous. Over the years, Nayomi has expanded its offerings to include bridal collections, perfumes, and loungewear, becoming a one-stop destination for women’s intimate apparel. The brand’s commitment to combining comfort with sophisticated design has made it a favorite among women across the GCC (Gulf Cooperation Council) region.


Signature Products:

  1. Lingerie: Nayomi is best known for its diverse lingerie collections, ranging from everyday essentials to more ornate, embellished sets. These include bras, panties, and matching sets that feature intricate lace detailing, elegant embroidery, and luxurious fabrics. The brand offers a wide range of sizes and designs that cater to different body types and preferences.

  2. Nightwear: Nayomi offers a wide selection of nightwear, from cozy pajamas to seductive nightgowns and robes. Their nightwear collection is known for its soft, comfortable fabrics like silk, satin, and cotton, making it perfect for both relaxation and elegant eveningwear. Popular items include satin chemises, lace-trimmed robes, and comfortable pajama sets.

  3. Bridal Collection: The Nayomi Bridal Collection is specially designed for brides, featuring beautifully crafted lingerie and nightwear in delicate fabrics like lace and silk. This collection includes everything a bride would need for her trousseau, from bridal bras to elegant nightgowns and luxurious robes, all designed with intricate embellishments and in shades of white, ivory, and pastel.

  4. Perfumes: In addition to lingerie and nightwear, Nayomi also offers a range of perfumes inspired by the essence of femininity. These fragrances are designed to be luxurious yet affordable, with scents that reflect elegance and sensuality. Popular perfume lines include floral and musky blends, perfect for daily use or special occasions.

  5. Loungewear: Nayomi’s loungewear collection offers comfortable yet stylish options for homewear. The line includes soft robes, casual tops, and relaxed pants made from breathable materials. These pieces blend functionality and style, making them ideal for lounging around the house or relaxing after a long day.

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Reasons to Shop There:

  1. Luxurious Fabrics: Nayomi is renowned for using high-quality, luxurious fabrics like satin, silk, and lace. Their attention to detail and commitment to premium materials ensure that every product feels soft, smooth, and comfortable against the skin, making customers feel pampered and elegant.

  2. Feminine and Elegant Designs: Nayomi’s designs are highly feminine, featuring delicate lace, intricate embroidery, and elegant color palettes. Whether you’re looking for classic, understated pieces or more elaborate, ornate lingerie, Nayomi offers something for every preference, helping women feel confident and glamorous.

  3. Wide Variety of Styles: Nayomi provides a diverse range of lingerie, nightwear, and loungewear that caters to different tastes and body types. Whether you want something simple and practical or something more luxurious for a special occasion, Nayomi’s extensive collections offer plenty of choices.

  4. Perfect for Brides: With its dedicated bridal collection, Nayomi has become a go-to brand for brides-to-be. The luxurious designs and attention to detail make it an ideal destination for bridal lingerie and nightwear, ensuring that brides can feel beautiful and comfortable on their special day.

  5. Regional Leader: As a brand born in the Middle East, Nayomi has an in-depth understanding of the preferences and cultural nuances of its customer base. This helps the brand provide styles, colors, and fits that resonate well with its regional audience, making it a trusted name for women in the GCC.


Nayomi offers a unique blend of luxury, comfort, and femininity, making it a favorite brand for lingerie, nightwear, and loungewear in the Middle East. With its elegant designs and attention to quality, Nayomi continues to inspire confidence and beauty in women who seek both style and comfort in their intimate wear.

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