Job

MAIN PURPOSE

The Events and PR Manager is responsible for enhancing brand visibility, strengthening client relationships, and driving media engagement through high-profile events and strategic PR initiatives. The role ensure all activations align with Panerai’s positioning while delivering measurable business impact.

KEY RESPONSIBILITIES

Events:

Event Planning & Execution

• Conceptualize and manage events and activations in the Middle East, India, South Africa and Turkey  

• Monitoring of event budget allocation

• Regional monthly reporting for all activations, brand events and animations in the region

Marketing & Business Alignment

• Ensure events and PR activities align with overall brand strategy, retail objectives and CRM objectives

• Work closely with the Commercial Director and CRM Manager on events implementation

Performance & ROI tracking

• Monitor event success and media impact through KPI’s, client feedback and coverage analysis

PR & Media Relations:

• Drive and manage all press events and activations

• PR campaign management including planning, execution and photo shoots

• Press release management including dispatch, translations and PR angle

• Interview planning with Panerai spokespersons

• Press trip organization including title suggestions, booking tickets and coverage negotiations

• Monthly coverage reporting with PR agency

• PR budget monitoring

Product Placement

• Seek of Local Celebrity/influencer product placement during key event, red carpet

• Product placement in photoshoots

Influencers / Partnerships

• Regional talents management – selection, campaign organization and optimization

• Global talents support – with regional based ambassadors and FOBs (Jeremy Jauncey, Marlon du Toit, Hugo Philip)

Reputation management

• When & if needed on a regional basis

Digital:

Social Media:

• Planning yearly social media plan with HQ Communications team

• Social media campaigns for all EB campaigns including planning and execution

Search:

• Planning yearly media plan with HQ

• Alignment on Keywords in English and Arabic

Digital Campaigns:

• Programmatic campaigns including implementation, optimization and reporting

Dealers Visibility:

• Retailers website and content management

• Sharing assets with all markets

• Translation of captions from English to Arabic

• Sharing of digital assets with malls social media teams

• Report and monitoring  

Websites:

• Product shots and website maintenance in the region  

REQUIREMENTS

• With 5-8 years of proven experience in the luxury retail sector

• Strong network in luxury media, influencers and brand partners

• Exceptional organization, communication and relationship building skills

• Ability to work in a streamlined team, multitask and adapt to a fast paced environment

• High level of creativity, attention to detail and strategic thinking

• Quick thinking and adaptability to handle last-minute changes and unexpected challenges

• Resilience and ability to work under pressure

• Exceptional writing and editing skills in English and Arabic