Giorgio Armani Shop at The Dubai Mall

Giorgio Armani – History of Armani

Emporio Armani was founded in 1975 by Giorgio Armani, fashion’s most influential and celebrated fashion designer from Italy. Armani provides quality, sophisticated and timeless style clothing ranging from luxury garments, apparel, jewellery and aftershaves. The company describes itself as “providing quality, sophistication and style-timeless values with global appeal.”

Giorgio Armani was born in Italy and broke into the fashion industry in the sixties after a brief time in the military service. He launched his career as a window dresser and in 1964, with an in-depth knowledge of fabric and design, he was taken on as a designer for the men’s clothing company, Hitman. In 1975, Armani left and designed his own menswear label and then a year later a womenswear collection. The Italian designer transformed the wardrobes of professional women in the 1980s, taking them out of floral skirts and putting them into chic, deconstructed pantsuits in elegant colours.

By the end of the 1990s, the brand had over 200 stores worldwide, selling his other fashion lines: Emporio Armani, Armani Exchange, Armani Jeans, Armani Exchange A/X, Armani Collezioni with annual sales of $2 billion. Armani continued to expand his brand with new make-up ranges; home goods, book publishing and sportswear line, EA7, Emporio Armani in collaboration with Reebok. In 2005, Armani debuted his first haute couture line, Armani Prive and launched the venture because he was known to like a challenge.

The Giorgio Armani brand has always stood out for its timeless elegance, attention to detail and the purity of its lines.The distinctive features are its prestige and a unique and recognizable image that expresses values that have always been synonymous with the brand: luxury, craftsmanship, excellent execution, and the highest quality materials.