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Everything we do is rooted in sport. Sport plays an increasingly important role in more and more people’s lives, on and off the field of play. It is central to every culture and society, and is core to our health and happiness. Our purpose, ‘Through sport, we have the power to change lives,’ guides the way we run our company, how we work with our partners, how we create our products, and how we engage with our consumers. We will always strive to expand the boundaries of human possibility, to include and unite people in sport, and to create a more sustainable world.

Athletes do not settle for average. And neither do we. We have a clear mission: To be the best sports brand in the world. Every day, we come to work to create and sell the best sports products in the world, and to offer the best service and consumer experience – and to do it all in a sustainable way. We are the best when we are the credible, inclusive, and sustainable leader in our industry.

A Brief History of Iconic Sportswear

Adidas, a global giant in sportswear, was founded in 1949 by German shoemaker Adolf "Adi" Dassler. Born from a family tradition of shoemaking, Adi and his brother Rudolf initially ran a successful business together. However, due to personal differences, the brothers parted ways, leading to the creation of two renowned sportswear brands—Adidas and Puma.

In the post-World War II era, Adidas rose to prominence with its innovative designs and commitment to athletic performance. The brand's breakthrough came in 1954 when the German national football team, wearing Adidas boots, secured a surprising victory in the FIFA World Cup.Adidas continued to revolutionize the athletic footwear industry by introducing the first-ever screw-in stud football boots, enhancing players' traction on the field. Over the years, the iconic three-stripe logo became synonymous with quality and style.

During the 1970s, Adidas pioneered the tracksuit trend, blending sportswear with casual fashion. The brand's influence expanded beyond sports fields, leaving an indelible mark on streetwear and popular culture.

In the 1980s, Adidas further solidified its position by collaborating with hip-hop artists and embracing the emerging sneaker culture. The iconic Superstar and Stan Smith sneakers became cultural phenomena, worn by athletes and celebrities alike.

As Adidas embraced technological advancements, it introduced innovations like the Torsion System and Boost technology, elevating comfort and performance in athletic footwear. Collaborations with high-profile designers, athletes, and celebrities, including Kanye West, added a fashionable edge to the brand.

Today, Adidas stands as a global powerhouse, offering a diverse range of products spanning footwear, apparel, and accessories for various sports and lifestyle pursuits. Its commitment to innovation, style, and sustainability ensures that the legacy of Adidas continues to evolve, leaving an enduring impact on the world of sportswear.