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"My obsession is to make women beautiful. When you create with that in mind, things can’t go out of fashion" Azzedine Alaïa.

A legendary Parisian fashion Maison with a Couture soul, Alaïa celebrates the power of femininity and the timelessness of beauty. Since its creation in 1964, its founder Azzedine Alaïa has drawn bounds between fashion and other artistic fields.

Today, Creative Director Pieter Mulier, perpetuates his quest for perfection and modernity, sharing the same passion for arts and uncompromising technique. His work revives Alaïa’s groundbreaking heritage: the materials and the cut, the purity of the line and the construction.More than clothes, Alaïa creations are an intimate legacy one can share through generations. A timeless bond echoed in the Maison’s unique history.

Alaïa's creations stand beyond fashion. They embody a devotion to femininity made possible by an engagement through craft and quality.