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ASICS

ASICS store The Dubai Mall, Dubai, UAE

Since the day ASICS was founded, the brand has been striving to help people live in health and happiness through sports. ASICS is an acronym of the Latin phrase ‘anima sana in corpore sano’ which translates to ‘a sound mind in a sound body’ and conveys the company’s ethos and mission – to encourage exercise as a lifestyle to promote total wellness of mind, body and spirit.

A producer of footwear, apparel and sports equipment designed for a wide range of sports, including running, basketball and volleyball, ASICS goal has always been to empower movement – and contribute to and enhance sports culture globally.

Kihachiro Onitsuka, aspiring to start a company that would contribute to nurturing youth and the development of society through sports, founded ASICS in 1949. Our founding philosophy of ANIMA SANA IN CORPORE SANO – A Sound Mind, in A Sound Body expresses our desire for people around the world to live healthful, happy lives both physically and mentally.

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