Store

THE BRAND

Bershka presents itself as a reference point for fashion targeting this increasingly demanding public and, in just 2 years, hasconsolidated its brand image in 100 shops; Today, after 18 years, the chain has more than 1000 stores in over 70 markets, with sales that represent 9% of the total revenue for the whole group.

In order to always have the latest trends at the shop; Bershka uses its flexible business model to adapt to any changes occurring during the seasons, responding to them by bringing new products to the shops within the shortest possible time. The models for each season are developed entirely by their creative teams, who take as their main source of inspiration the fashion trends prevailing in the market, through information received from the shops, as well as the customers themselves. The Bershka design team consists of more than 60 professionals who are continuously assessing the needs, desires and demands of consumers, and offering more than 4,000 different products in their shops each year.

THE CONCEPT

Bershka shops are distinguished throughout the world by their strategic location and well-detailed architecture. The establishments are converted into spacious trend-setting showcases with a carefully thought through image extending from the windows to th arrangement of the goods inside. Bershka selects the best commercial sites in each city and positions itself in the most notable areas of the main shopping centres. Unique buildings are often chosen, which the Bershka architectural studio refurbish and adapt to its brand image and philosophy.

THE TARGET

Bershka's public is characterized by adventurous young people, who are aware of the latest trends and are interested in music, social networks and new technologies.