SJP by Sarah Jessica Parker

SJP by Sarah Jessica Parker store The Dubai Mall, Dubai, UAE

SJP COLLECTION by Sarah Jessica Parker

'In February 2014, George and I launched the SJP Collection. We founded our footwear collection upon three main pillars: delivering quality products, using color and sparkle as a neutral, and giving the single sole a new heartbeat. We arrived in NYC the same month of the same year and share many fashion references from those early days on the island of Manhattan and those points of inspiration have played an influential role in our design process. As well, we both agreed that our shoes had to be handmade in Italy which enjoys a long tradition of being considered the home of the finest shoemakers in the world. The collection we are offering has been thoughtfully detailed to include a combination of what we call our “Evergreens” (the silhouettes that we will always have and never take away from you and always update with new colors!) as well as current styles and exclusives that can’t be found anywhere else.'


'I’ve been enamored and hypnotized by fragrance since I was a young girl and stood in my mother's wake as she sprayed on her favorite fragrance for a special evening out. In my life and in my travels, I’ve sought out beautiful, rare and unusual scents from all over the world, often times bringing home one of a kind bottles, oils from street vendors and incense from villages far way.

In 2005, I had the great pleasure of releasing my first fragrance, LOVELY. Over a decade later, it’s still a top selling global brand and I remain deeply touched by the women of all ages who have taken our signature fragrance Lovely and made it their own for so many, many years. Following LOVELY came a wonderful succession of scents that we worked to make distinct and stand on their own including COVET, SJP NYC and STASH. We recently introduced our newest fragrance called LOVELY YOU — a soft, clean update to its predecessor, intended to transcend generations and inspire embracing one’s truest self.'



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