Superdry store The Dubai Mall, Dubai, UAE

Superdry is an exciting contemporary brand which focuses on high-quality products that fuse vintage Americana and Japanese-inspired graphics with a British style.

About Us

Superdry is built on style. We celebrate unique and independent style through our brands: Original & Vintage, Studios, CODE, Superdry X and Performance Sport. We’re always inspired by the spirit of adventure and crafting premium products sustaibanly.

The soul of the brand

Our story is built on the love of provenance and respect for the maker. Original & Vintage goes back to our roots: the thrift stores of London, the heritage style of America, our ever-obsessive attention to detail and craftsmanship. Laid-back, unique, iconic, this is the home of our brand.

The elevated capsule wardrobe 

The Studios look is effortless and aspirational, defined by classic silhouettes, perfected cuts and elevated fabrics. A streamlined wardrobe for the conscious consumer, Studios transcends trends and respects the planet with premium essentials in elevated fabrications. Sophisticated style with a sustainable ethos.

Classic sports and street-style design

CODE delivers modern style with bold graphic language, original design, and a premium fit and finish. Classic sports logos with a contemporary spin, authentic colour runs, heavyweight quality, and obsessive attention to detail are the signatures of the brand.

Strong style, strong performance 

Engineered to optimise every workout, Performance Sport fuses technical standards with stand-out style. Innovation is the core of the brand with high-tech fabrications that are lightweight, moisture-wicking, breathable and seamless. Always delivering high performance, style and comfort. 


Gender-neutral street-style apparel 

Superdry X is energy, creativity, an incubator for a new visual identity, inspired by community, culture and collaboration. Statement design, displaced fabrics, bold graphics, unexpected prints, assured styles. Always evolving. Always experimenting. Always surprising. 



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